GuidePost System

Marketers should not spend money to say something clever to their target, but to own a place in their minds. Our GuidePost System (GPS) peers into the target's head and finds the best way to become part of it.

The GPS is designed to understand your target. Through a sensitive interpretation of all relevant facts and perspectives about these people, we get to know them in an intimate and insightful way.

We learn how they use your brand and how it fits into their life. We uncover what it means to them on a functional, psychological and emotional level. We identify ideas and impressions, rational and emotional, that your target will embrace. In this way we set your brand apart from the competition.

There are few genuine guarantees in life but there are some certainties. At Group 528 we are certain based upon the evidence of our clients success, that our process creates extraordinary value.