
Copyright © 2009 Group 528, Inc. - 1910 S. Highland Ave. - Lombard, IL 60148 - 630.889.0528
Just Follow the Line
Points, lines & planes
animation guide The Acquity
Group corporate message.
Acquity Group
| Objective: |
| Articulate why Acquity Group is unique in the crowded IT consulting space. |
| Strategy: |
| Position Acquity Group as being able to identify the real business problem in an engaging and unexpected manner. |
| Tactic: |
| Modular digital video piece that could be used in a variety of environments including presentations, trade show and recruitment fairs. |
High Rise Teasers
Downtown living in the
suburbs. Can this web
teaser really be true?
Marquette
| Objective: |
| Set the tone for an introductory web site for new loft condominium development while also creating a sense of urgency. |
| Strategy: |
| Position Front Street Lofts as a unique living environment as well as a smart investment. |
| Tactic: |
| Flash animation with simple but compelling graphics. |
Making a Difference
Namaste Charter School is helping change the way children learn and we helped them change they way they got their message out.
Namaste Charter School
| Objective: |
| Educate the public about the school's mission and solicited financial support. |
| Strategy: |
| Make the school come alive by showcasing students, parents and staff. |
| Tactic: |
| Digital video that can be distributed on-line, on DVD and packaged with other fund-raising and public relations materials. |
Living the Values
Why Elkay prospers year after year!
A nice multimedia mix of
history & innovation.
Elkay Manufacturing
| Objective: |
| Demonstrate to Elkay employees that despite new senior leadership, the traditional company values would remain the driving force of the business. |
| Strategy: |
| Use out-going CEO and grandson of the company founder, Ron Katz, to articulate the values and heritage of Elkay. |
| Tactic: |
| Mixed digital media including original and archival video, animation and still photography. Modular design to repurpose for recruitment fairs and employee training. |
The Carrot
or the Stick?
Multimedia exploration of how to solve the dilemma of employee benefits and compensation costs in today's HR Departments.
Elkay Manufacturing
| Objective: |
| Bring to life Elkay's highly successful "Wellness" program at a presentation for Crain's Chicago Business 2008 Healthcare Forum. |
| Strategy: |
| Show the passion the Elkay HR team has for the Wellness program in addition to charting its positive impact on employee's health and the bottom line. |
| Tactic: |
| Use embedded videos within a Power Point presentation to demonstrate both the emotional and rational impact of the program. |