Copyright © 2012 Group 528, Inc. - 1280 Iroquois Ave. #104 - Naperville, IL 60563 - 630.357.0528

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The 528
Presents
mission
explained
in less than
four minutes.

Give it a run!

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Just Follow the Line

Points, lines & planes
animation guide The Acquity
Group corporate message.

Acquity Group

Objective:
Articulate why Acquity Group is unique in the crowded IT consulting space.
Strategy:
Position Acquity Group as being able to identify the real business problem in an engaging and unexpected manner.
Tactic:
Modular digital video piece that could be used in a variety of environments including presentations, trade show and recruitment fairs.
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High Rise Teasers

Downtown living in the
suburbs. Can this web
teaser really be true?

Marquette

Objective:
Set the tone for an introductory web site for new loft condominium development while also creating a sense of urgency.
Strategy:
Position Front Street Lofts as a unique living environment as well as a smart investment.
Tactic:
Flash animation with simple but compelling graphics.
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Making a Difference

Namaste Charter School is helping change the way children learn and we helped them change they way they got their message out.

Namaste Charter School

Objective:
Educate the public about the school's mission and solicited financial support.
Strategy:
Make the school come alive by showcasing students, parents and staff.
Tactic:
Digital video that can be distributed on-line, on DVD and packaged with other fund-raising and public relations materials.
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Living the Values

Why Elkay prospers year after year!
A nice multimedia mix of
history & innovation.

Elkay Manufacturing

Objective:
Demonstrate to Elkay employees that despite new senior leadership, the traditional company values would remain the driving force of the business.
Strategy:
Use out-going CEO and grandson of the company founder, Ron Katz, to articulate the values and heritage of Elkay.
Tactic:
Mixed digital media including original and archival video, animation and still photography. Modular design to repurpose for recruitment fairs and employee training.
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The Carrot
or the Stick?

Multimedia exploration of how to solve the dilemma of employee benefits and compensation costs in today's HR Departments.

Elkay Manufacturing

Objective:
Bring to life Elkay's highly successful "Wellness" program at a presentation for Crain's Chicago Business 2008 Healthcare Forum.
Strategy:
Show the passion the Elkay HR team has for the Wellness program in addition to charting its positive impact on employee's health and the bottom line.
Tactic:
Use embedded videos within a Power Point presentation to demonstrate both the emotional and rational impact of the program.